Your how-to guide

Overview:

This is the practical guide for using the Key messaging to either tell your story, or to create written or any other assets to let people know what is happening and why that means they must speak up.

We need the support of all those who have been convinced into silence. Encouraging them to start their journey towards learning the reality of what is happening will necessarily mean that more people will stand against genocide and actively move themselves to be on the right side of history.

Vision

Get active support for the Palestinian cause to stop the genocide.

Target Demographic

Those who are remaining “neutral” to current events. Either because they:

• have been convinced that there is no right/wrong
• have been scared into silence by mainstream scare tactics.

Key messaging:

1. Your hunches are correct, it’s not that complex
2. Join the global community, speak up against the genocide in Gaza
3. It’s never been wrong to speak up against war crimes.

Share your story: Neutral > Informed > Supporter

Use the FEEL, FELT FOUND framework.

1. I understand how you FEEL
2. I once FELT {YOUR PREVIOUS STATE}
3. But once I {HOW YOU BECAME INFORMED}, I FOUND that {YOUR CURRENT TRUTH}

E.g. below of someone who used to think it was complex and that it wasn’t their place to speak.